Prof. Dr. Hans-Willi Schroiff

Prof. Dr. Hans-Willi Schroiff

Founder | MindChainge

Hans-Willi Schroiff travels the world to support companies in the generation of consumer-centric new product concepts. He is a Psychology Ph.D. from RWTH Aachen and has spent more than 25 years in Marketing functions of German DAX companies before he founded „MindChainge“, his own consulting business in 2013. He is also a Professor of Business Administration at RWTH Aachen and teaches „New Product Development“ there and at renowned US Business Schools as a Visiting Professor. He lives in Neuss with his wife Marion, a painter.


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