André is a senior executive with over 25 years of experience in the ICT industry. Previously to starting his own consulting and interim company TRADUM, he worked for large consumer electronics companies like Apple and BenQ Mobile (former Siemens Mobile) as well as for B2B startup- and growth companies such as tyntec and workXL. Before that André served international Fortune 500 companies at Andersen Consulting (today Accenture), at the e-Business strategy consulting firm Proxicom, and at gedas, the former IT-service daughter of Volkswagen, today part of T-Systems International. Furthermore André (co-) founded several own companies.
Since this year André is CEO of the Digital Hub Cologne, focusing on driving the digital transformation in Cologne and the surrounding region.
André studied electrical engineering at the Technical University of Munich and he graduated at the LMU Munich with a M.A. in cognitive sciences and advertising & marketing psychology.
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